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Small Press Review / Blog


Here is a small press review / blog is not exhaustive 2009


All Except Anonymous

You can now find me on LePost.fr, chronicles the celebrities, celebrity, the anonymity, political advertising, the com .

On blog "are speaking" , Françoise Boisseau

Abiker David's column on France Info: Be "in" become Anonymous

A small mention on the likeable Blog of Alice Audouin , Sustainable Development Specialist and Director at Havas Media: "Read:" Everything but limited by David Reguera, Anabet editions, this leader of a business's reputation and brand personalities gives the form of a novel, all tricks and tactics, including via the web, out of the shadows .... "

on Direct 8, issue of Jean- Marc Morandini .


Blogs, social media and politics

Midi Libre: On Hortefeux Frêche the trap of words thrown onto the internet
"While traditional media are considered the fourth estate, internet and debate online today in addition to this classification. Réguer According to David, consultant and author Book Blogs, social media and politics (2 Inks The Ed): "People often say that blogs and personal sites are authors of a communication" wild " around the policy. But it is healthy and is today ' Today a real power-cons. The immediate media have sometimes spread rumors, but have also turned off many. " According him, "posture" of crisis communication adopted by Brice Hortefeux was not at all suited to the buzz created by the dazzling video on the web "

An article by Peter Christopher and BRUYNOOGHE GREUET

Thierry Libaert, Website ( Blogs, social media and politics)
"Excellent short summary on the web 2.0, social networks and blogs. The political and social dimension is important, but the vision in terms of the company is also analyzed with the stress of adapting to a sphere that breaks down hierarchies and divisions, which led to a "private communication, very different tools customarily used" (p 53). In politics as in business, the same results appear, late off, increased transparency, more participatory communication. "

On e blog Thierry Crouzet , the people of the connectors, an essential reference of social web.

Buzz The Brand

Interview with David Benoit and Réguer Raphael what are the biggest buzz this year ? The program

Buzz The Brand, 2009 and the speakers here on Strategies.fr

The small report of the conference Buzz The Brand Fred Cavazza : Brief trends of the social web, " a good summary of the highlights of the year. "

buuz The Brand: The Best of Twitter by Darkplanneur (contenporain observatory in the world).

Buzz The Brand Report 2009: on Webentertainer blog, a blog devoted to e-marketing and entertainment

continued ...

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2009 Everything But Anonymous in Info Net - France Info

Abiker David discusses the phenomenon awareness (morning in his column on France Info) and reverse its consequences, the new trend ... Everything but be known :

- Let another way to go to the celebrity, "I decided to be anonymous to be known" -> For Daft Punk, anonymity is part of the strategy commercial, for others, the unveiling of the true identity will probably be the lever of the future "recognition", orchestrated or not. Salam Pax as a discovered by the Guardian .

- Or a better way to live his anonymity in a posture protest, transforming the inability to be (or this yearning, but frustrated to be) a deliberate choice. For those who live out their anonymity will not try to make it a trend or a dissident stance: that idea has already fallen into oblivion.

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Blogs, Social Media and Politics




Along Everything but anonymous, I publish another book (more seriously ...) to the 2-color editions, "Blogs , social media and politics "a study based in many references (political, media, bloggers, associations, writers ... see below). I especially thank David Abiker, Thierry Crouzet, Nicolas Voisin, Violet, Guy Birenbaum, Thierry Libaert, Benedict Raphael and Olivier Andreu.

Incomplete list:

20Minutes.fr Aaalien Accessoweb Alain Duhamel Alain Vizier Anh Phan Arianna Huffington Article 11 Aufeminin Authueil Bah? Barack Obama Benoït Raphael Bertrand Delanoe Betapolitique Beyond Beauty Paris BlackPlanet Blog Herald Blogrider Bruno Rebelle BuzzParadise Café-Croissant Canal+ Carla Bruni-Sarkozy CB News Chantal Dussuel Charron et de Bonville Chris Anderson Chris Hughes Christian Salmon Christophe de Chenay Christophe Grébert Christophe Lancellotti Claude Goasguen Claude Malaison Commentaires & vaticinations
Cozop Cyril Fievet (blog story) Dailymotion Daniel Dhombres David Abiker Delicious Difool
Don Quixote Edelman Emily Turrettini (blog story) Emmanuel Todd Issues echoes
Eric Brion Europe 1 Fabrice Epelboin Women engaged Flikr Fondation Concorde Franck Confino François Bayrou Bernard Huygues François Nonnenmacher (Blogger business) François Sarkozy Francoise de Panafieu Fred Cavazza Frédéric Lefèvre
Free Range Graphics Glam Media Glenn Reynolds Google Greenpeace Guy Birenbaum
Hacking NetFlix Howard Dean Huffington Post Hugues Serraf hypos Info Strategists Intox2007
IPOL JF Achilli Jean-Michel apathy Jean-Marie Cavada Jean-Marie Le Pen Jeremy Rifkin
John McCain John Paul Lepers Julien Dray Karl Zero Squaring the Net The free TV The Alliance for the Planet Lawrence Pinsolle The Clusif Le Figaro Le Journal Geek of The newspaper Le Monde Net The World's Blog LHC Network The Rocrocodile Kinepeuthe The Fair farmer LePost.fr The Democrats preferred to speak French The Yesmen
Express Linkedin The Institut Montaigne Loïc Lemeur Ludovic Francois Narcisse Ma vie en Maître Eolas
Marc Smith and Peter Kollock Marc Thouvenin Marc Vasseur Marc Zuckerberg
Marc-Olivier Fogiel Marie Gores Aubry Michael Arrington Mikiane Modem MoiSégolène My friend Fidel Mozilla Mu Zimei MySpace Nelly Wenger Netpolitique Netslé Switzerland
Netvibes Nicolas Hulot Nicolas Sarkozy Nicolas Voisin Nicolas Vanbremeersch Nielsen Nokia
Nowhere else Olivier Andreu Pan, the satirical newspaper and cyber Wednesday Sharing my opinion Socialist Party Patrice Flichy Peter Merholz Pen Press Politicshow Presse Citron
Quitterie Delmas Dati Rama Yade RCA ReadWriteWeb Renovation and pragmatism
Robert Scoble Sarkofrance Second Life Segolene Royal Serge Dassault Six Apart Skyblog Superno TechCrunch France Technorati Thierry Crouzet Thierry Libaert Transfer Labor Sunday Tristan Mendes France Trublyonne Twitter Typepad UMP Viadeo Vincent Vincent Peillon HUWER Violet Here Wikio Xavier Bertrand Yahoo Youtube Yves Eudes (Lemonde.fr)


To order the book:

http://www.les2encres.com/pages/ouvrage.php?template = ouvrage_detail ouv_id = 222 &


blogs belong to the third major evolution of the Internet, one commonly called Web 2.0: a web and interactive community that a large number of Internet appropriates through tools such as video sharing (YouTube, Dailymotion ...), social networks (Facebook, Viadeo ...) microblogging (Twitter ...) and many other techniques.

Beyond personal and leisure uses, social media are central to a revolution which is still poorly assesses the implications. What is known today for their impact on traditional media, business and politics? How to evaluate the influence of social media? Sharing knowledge and ideas, the development of digital identities, new reports of economic forces, political destabilization, the questioning of the journalism ... all issues addressed in this book from
concrete examples, illustrated by interviews with columnists David Abiker, Guy Birenbaum and Benoît Raphaël, and political bloggers.

Addressing the reader as well as neophyte professionals or actors involved in politics, this book by David Reguera, director of RCA and speaker cabinet at Celsa, has a long practice of intelligence. The look Semiotic P. Couton-Wyporek and C. Legris-Desportes on a selection of political blogs, usefully complements its expertise.

Where Is Pressure Point In Dogs

How about yourself? 5

hesitation hesitation hesitation ... while it is likely that you will support the Government's action in which you are yourself. Signed Bernard Kouchner. And make under "pressure" the scoop, cut to the quick, one title for you: "European Bernard Kouchner UMP vote. Phew. Nice little op. even if it's not worth a "Pardon on behalf of French "



20minutes.fr

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classic moment ... After

very piano.

Bach, Piano Concerto No. 5
Satie Gnossienne No. 1
Ravel Pavane for a Dead Princess
Tchaikovsky, June
Chopin Prelude in E minor
Mozart Sonata in C major
Satie, Gnossienne No. 3

Day After Laparoscopy

Politics / Society, here's the Top Female RCA / Lepost.fr

And I find particularly interesting this top, diverse, rewarding. A lot of people this morning in the canteen, bloggers, journalists (Elle.fr, Strategies, J & J etc ...) and communication managers. The exchanges were numerous and fruitful. The Canteen is always a place very welcoming. It will grow on the announcement and highlighted the Top, but this breakfast gave us the idea to make an appointment (beyond the event itself) meeting of the profession .

here is the article of Aude Baron which shows the different blogs on Lepost.fr. For my part, I have a weakness for ... Eyes "crusaders" of the 2 household , design / aesthetics of Morning by Foley and Mom Blog SoChicKidz as surprising. To discover.

Next -> 3B High Tech next month.

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Institut Montaigne global justice?

Claude Bebear would "dive" ... full of anti-globalization global crisis. Payment for , the report published by the most influential think tank on the right contains "recommendations to the government that would not refuse an activist Attac. "It is true that it is always easier to be anti-globalization for a boss whose career is behind him, and children before ... especially since the word is no longer taboo, even same trend, even for the most liberal Aguer ... everything happens. The proposal to nationalize the banks, according to The Journal of Finance , would "cringe" a number of bosses, including Michel Pebereau, Chairman administration of BNP-Paribas and President of Think Tank smaller Institute company, which was preparing a response ...

informed, however, Claude Bebear, did not wait for crisis subprime denouncing the misdeeds of a financial capitalism. Already in 2003, in a book-interview with Philip Way ( They will kill capitalism ), he vehemently criticized the rating agencies, hedge funds, financial analysts and investment banks ... A book also pasion and informative, whatever the opinion one may have on these issues, as symptomatic of a model that already had its day 6 years ago.

Indeed, how to design, by exemption, a rating agency could be funded by those it controls and also how the design just private? The lobby is strong in Brussels but the idea made its way ... that of a tighter regulation of the profession. In June 2008, Angela Merkel had expressed for the creation of a European rating agency , the Anglo-Saxon failed.

Basically, the recommendations of the Institut Montaigne, call and order things for them. The financial system should serve the economy, enterprise, and not vice versa.

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Employment in the USA: two interactive maps reveal much

By Center for American Progress, a think tank of influential Obama sphere.

Progression rate of unemployment:




Percentage of jobs lost by state:

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Launch of Buzz Trends Post.fr / RCA




AND ... 3B or the Big Buzz blog, the top blogs that buzzing. My firm partnered with RCA Lepost.fr to develop a system of annual review of the blogosphere and the buzz on the Internet, in 3 parts:

- The Big Buzz Blogs, Top of the blogs buzzing Every month, The Post.fr - media expert buzz - reward the 10 French blogs have experienced the largest gain in influence, in one of three categories "Politics and Society", "High Tech" and "Female";

- The notebook trends: on the occasion of the event Buzz the brand in October, the RCA office will publish a detailed study on trends in digital 2009 (news & trends consolidated, the largest buzz this year, the best and worst of digital communication, values and brand ... 2.0)

- And tomorrow? At the end of 2009, to follow the trend book, The Post.fr propose a series of interviews with bloggers and experts looking to better identify future trends on the Web.


Come discover the results of the first edition of Big Buzz Blogs in category "Politics & Society": Wednesday, March 18, 2009, 8 h 30-9 h 30 "The Canteen" by Silicon Sentier

151 rue Montmartre, Passage des Panoramas - 75002 Paris (metro Bourse or Grands Boulevards)

RSVP Aelia Noiret, Wellcom: 01 46 34 60 60 / an@wellcom.fr

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The literary phenomenon of the year is tomorrow

The book particularly sulfur in the words of the Express Charlotte Roche will be out tomorrow in bookstores: Wetlands to Editions Anabet . The book was a resounding success in Germany with more than 1 million copies sold.

Charlotte Roche, author, TV host, is 30 and in his novel evokes the scatological adventures of a young lady of 18 years, Helen Memel, in the hospital to treat an anal fissure ... it happens.

Charlotte Roche became the symbol of the new German feminist movement "Alpha Mädchen" which means "girls dominant. Alpha Mädchen claim a "freedom of hygiene", talking about their privacy without taboo, sexuality, desire all, professional success, family life balance and a man, freely ... feminism without austerity. To be continued, to make the page (we men), they arrive in France.

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Terra Nova dynamic

The Foundation Terra Nova is especially strong since its launch: Partnering with media release, a very good report on Barack Obama ("And if Barack Obama would change French politics"), comments / criticisms systematic the political agenda like the U.S. Think Tanks on topics as diverse as local government reform, the crisis, diversity, etc. ... notes or records more provided, working groups ... Terra Nova brief activates and manages its launch. According to

A Letter, we learn that she will soon publish a number of works in collaboration with Hachette Books.

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Everyday ...


.... Or almost, Facebook offers me a pub to accompany my divorce! With the promise of a speedy and economical and a free quote now. Should I change my status to get free of this pressure systematic invitation to divorce? A daily onslaught (I signed up for the best ...) signed "Robert Wintgen law firm" that automatically in my profile. When you click on the ads you come across it : the famous personal quote and immediate. God only knows what can happen ... We can not swear to anything except one thing: never use the services of Robert Wintgen! Too annoying ...

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The crisis in one picture



The logo of UBS has been redecorated in the neighborhood of the bank in Zurich. (Source Reuters )

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What are the most influential think tanks in the world? Feminine Blogs

To read an interesting article nonfiction.fr

To supplement, here are the top 10 investment and European think tanks as Data of Foreign Policy.

Pressure Point Period To Start

Setters


The female blogosphere is booming. They have become in recent years real prescribers in fashion, beauty, home decor, kitchen, lifestyle, high tech, travel ... And soon the car? In the U.S., the movement is more evident, their communities well beyond the 10 000 readers per day, the maximum that can be found in France. However, their "influence" (even if they do not like that word) is increasing, especially since they are increasingly driven by traditional media. For the USA, new models of media are emerging, such as Glam Media example, relying on the blogosphere: a model very innovative and very informative on current developments. French bloggers follow gradually this trend, professionalize their business, developing a close relationship, sometimes even difficult to construct, with the brands. They test products, following trends, are central to digital communications. They express the values and aspirations of women. For all these reasons that my study ( RCA) decided to launch a study in partnership with Violet (the author of "Be nice and talk" voted No. 1 in the category "chronic" It's the first ranking / Wikio ) on analysis of trends in the blogosphere female strongly prescriptive, interviewing more two dozen bloggers on representative brands, trends consolidated and digital communication. This study is part of a broader observation that we make for over a year now on the blogosphere Women "Blogwatch feminine."
Initial results appear, such as feeling that they have not quite be estimated by brands: "campaigns are poorly targeted " they say," it seems to be taken for billboards, "" we want to be considered as well as journalists "etc. . On the one hand, blogging takes time, if you want to animate a community regularly (and not "lay" an article like me occasionally to speak on a subject or refer to an article). It is natural for a talented blogger, if she wants dedicate himself to this passion, to try to monetize this activity to devote himself fully .... The difficulty lies in the status of the blogger (or bloggers), which may be this feeling of not being "treated" at fair value. The brands have now through their regular agencies, applied traditional models of web 1. (Panel link sponso, sponso article ...) and traditional public relations. Off, even if these models will survive, brands may have an interest in thinking about new modes of interaction and digital communications with bloggers.

See article The Post.fr (you really say that Violet? ;-))

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Yade considering creating a Think Tank

A desire reported by Le Point : "I dream to create a think tank : I want to bring together personalities from right and center to invent the world of tomorrow. "

Angela Devi What Happened

The Alliance for the Planet invites users to identify projects "Grenello-incompatible."

Alliance for planet is the collective of NGOs (Friends of the Earth, Greenpeace, Max Havelaar, WWF and several dozen others). She has published on its website a dynamic map of projects "Grenello-incompatible" . The Alliance uses the Internet (for the moment by means of a very traditional mode: the mail) to "make known a project Grenello-incompatible." The map is generated by Google Maps.
NGOs are slowly beginning to integrate all the power of Web 2.0 ... And this is only the beginnings ... to pressure politics.

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Storytelling and Democracy Conference

I already read diagonally and then I took the time to read it quietly for the winter holidays: The book of Christian Salmon, Storytelling . Machine to produce stories and format minds.

The subject is fascinating, even if the book has caused some bad reviews like those of Frederic Martel of Nonfiction. Nevertheless, the book has the merit of opening the debate on a phenomenon that is pressed and which is measured a little more each day the bad: The political celebrity, politics "story", the political buzz.

If politics has become a competition of storytellers or story spinners, so I wonder if we should not opt for a system of indirect democracy and participatory: A system allowing both to shelter the elected (and the President in particular) and an elective system based mandatory policy (drift) on the manipulation of public opinion (we would be more than the characters or objects exciting stories ...), and to participate more consistently, directly, citizens reflection and the formation of laws. This participation would not be a referendum, it becomes active.

Presidential systems become a succession of stories, at election time, but also outside an election period. The campaign becomes permanent. And one has the impression of a constant zapping, no vision, no depth and no common project. The question is not Nicolas Sarkozy, Ségolène Royal au Zénith or Barack Obama in another register. Women and politicians espouse their time and are a reflection of an era. The question is simply, is that our political system is it best suited today to address the market of public opinion?

For my part, I do not think so. I believe a new constitution must be created, redefining the powers and organization of our methods of election. This constitution will guarantee more participatory democracy and give a chance for political courage. Today, our Constitution, valid at 58, is no more, even with its 24 amendments. At the time the policy was not yet a brand in a market opinion, with a value, an asset ... possible impairment of assets ... which depend just as much turmoil as media of his convictions and his actions. The formation of 58 naturally creates a personification of political life and a gradual (and necessary) concentration of power in few hands only to maintain his place, his condition, his reputation ... in the market of public opinion. Next episode in Gala.