The logo of UBS has been redecorated in the neighborhood of the bank in Zurich. (Source Reuters )
Sunday, February 22, 2009
Should Bmi Take Breast Size Into Account
The crisis in one picture
The logo of UBS has been redecorated in the neighborhood of the bank in Zurich. (Source Reuters )
The logo of UBS has been redecorated in the neighborhood of the bank in Zurich. (Source Reuters )
Friday, February 13, 2009
How Much Panadol Causes An Overdose
What are the most influential think tanks in the world? Feminine Blogs
To read an interesting article nonfiction.fr
To supplement, here are the top 10 investment and European think tanks as Data of Foreign Policy.
To read an interesting article nonfiction.fr
To supplement, here are the top 10 investment and European think tanks as Data of Foreign Policy.
Friday, February 6, 2009
Pressure Point Period To Start
Setters
The female blogosphere is booming. They have become in recent years real prescribers in fashion, beauty, home decor, kitchen, lifestyle, high tech, travel ... And soon the car? In the U.S., the movement is more evident, their communities well beyond the 10 000 readers per day, the maximum that can be found in France. However, their "influence" (even if they do not like that word) is increasing, especially since they are increasingly driven by traditional media. For the USA, new models of media are emerging, such as Glam Media example, relying on the blogosphere: a model very innovative and very informative on current developments. French bloggers follow gradually this trend, professionalize their business, developing a close relationship, sometimes even difficult to construct, with the brands. They test products, following trends, are central to digital communications. They express the values and aspirations of women. For all these reasons that my study ( RCA) decided to launch a study in partnership with Violet (the author of "Be nice and talk" voted No. 1 in the category "chronic" It's the first ranking / Wikio ) on analysis of trends in the blogosphere female strongly prescriptive, interviewing more two dozen bloggers on representative brands, trends consolidated and digital communication. This study is part of a broader observation that we make for over a year now on the blogosphere Women "Blogwatch feminine."
Initial results appear, such as feeling that they have not quite be estimated by brands: "campaigns are poorly targeted " they say," it seems to be taken for billboards, "" we want to be considered as well as journalists "etc. . On the one hand, blogging takes time, if you want to animate a community regularly (and not "lay" an article like me occasionally to speak on a subject or refer to an article). It is natural for a talented blogger, if she wants dedicate himself to this passion, to try to monetize this activity to devote himself fully .... The difficulty lies in the status of the blogger (or bloggers), which may be this feeling of not being "treated" at fair value. The brands have now through their regular agencies, applied traditional models of web 1. (Panel link sponso, sponso article ...) and traditional public relations. Off, even if these models will survive, brands may have an interest in thinking about new modes of interaction and digital communications with bloggers.
See article The Post.fr (you really say that Violet? ;-)) 
The female blogosphere is booming. They have become in recent years real prescribers in fashion, beauty, home decor, kitchen, lifestyle, high tech, travel ... And soon the car? In the U.S., the movement is more evident, their communities well beyond the 10 000 readers per day, the maximum that can be found in France. However, their "influence" (even if they do not like that word) is increasing, especially since they are increasingly driven by traditional media. For the USA, new models of media are emerging, such as Glam Media example, relying on the blogosphere: a model very innovative and very informative on current developments. French bloggers follow gradually this trend, professionalize their business, developing a close relationship, sometimes even difficult to construct, with the brands. They test products, following trends, are central to digital communications. They express the values and aspirations of women. For all these reasons that my study ( RCA) decided to launch a study in partnership with Violet (the author of "Be nice and talk" voted No. 1 in the category "chronic" It's the first ranking / Wikio ) on analysis of trends in the blogosphere female strongly prescriptive, interviewing more two dozen bloggers on representative brands, trends consolidated and digital communication. This study is part of a broader observation that we make for over a year now on the blogosphere Women "Blogwatch feminine."
Initial results appear, such as feeling that they have not quite be estimated by brands: "campaigns are poorly targeted " they say," it seems to be taken for billboards, "" we want to be considered as well as journalists "etc. . On the one hand, blogging takes time, if you want to animate a community regularly (and not "lay" an article like me occasionally to speak on a subject or refer to an article). It is natural for a talented blogger, if she wants dedicate himself to this passion, to try to monetize this activity to devote himself fully .... The difficulty lies in the status of the blogger (or bloggers), which may be this feeling of not being "treated" at fair value. The brands have now through their regular agencies, applied traditional models of web 1. (Panel link sponso, sponso article ...) and traditional public relations. Off, even if these models will survive, brands may have an interest in thinking about new modes of interaction and digital communications with bloggers.
See article The Post.fr (you really say that Violet? ;-))
Subscribe to:
Posts (Atom)